We’re featuring one of our own today. Mark Rogers, our director of marketing knows a thing or two about audience development. In today’s read, Mark shares the importance of understanding your audience.
Great marketing is a lot like building a pyramid…
Your audience is the foundation. You have to start by completely understanding them before you work on your strategy or execution. Strategy is the 2nd layer of the pyramid. Once you understand your audience, only then can you build a strategy.
And execution is the top piece. You can’t execute without strategy and you can’t have a strategy if you don’t understand your audience in the first place. It’s, unfortunately, common to get this completely upside down.
We want more…
You’re likely being pressured from some outside forces to show results ASAP. Maybe you read a blog post that said if you just do this one little trick, your Facebook ad results will skyrocket. Tempting, right? Don’t fall into the trap!
Take time to learn…
- Sit in on sales calls with your sales team. Pay attention to the questions their prospects ask and how the sales team answers them.
- Spend time with customer service too. You can learn a ton from both happy and dissatisfied customers.
- Talk to your customers. For real. Reach out to 10 or 15 customers and ask if you can just talk to them for 15 minutes.
- Read the full article by clicking the link below
