Marketing means challenging the status quo. Being creative and doing something totally out of the box is not easy. It takes a lot of hard work, but in the end, it can be the differentiating factor your company needs to stand out over competitors.
You have to be different in order to really get people’s attention.
This week’s listen by Pitchwerks features our very own CMO Nick Comanici. Nick talks about going the extra mile in marketing and the importance of putting in the hard work from the beginning to reap long-term benefits. He follows two mantras:
- Do the hard thing.
- Email is not dead.
Oh, and he dabbles in the origins of the one and only Daily Carnage newsletter you’re reading right now.
Here are a few of our favorite lines from Nick:
- (17:00) Facebook right now is the best place to be advertising as far as what you can get out of your money, but you have to have a backup plan. The backup plan is scooping up those people into an email list, getting them into your territory.
- (18:44) People are riding off of what they did 5 years ago, 10 years ago, and there was a time when that worked, it was valid, but that is going away.
- (19:00) To do Facebook ads really well you have to know what’s happening tomorrow, not what happened yesterday.
- (21:10) People need to stop thinking so singular when it comes to whatever it is they do whether they’re a marketer, a designer, or a developer and think holistically of the entire project.
- (22:40) Too many people are comparing themselves to someone else in their circumstances and think they can replicate the same things with the same results.
- (32:30) We’re at a good place with what we can do on the level of targeting people, but i think it’s also important to not lose sight of the brand awareness side of things.
What does it take to be a creative marketer? Let’s give Nick the floor on this one. You know the drill.
