Who knew passive aggressiveness could be so endearing? IKEA is giving us the fuzzy but tough love we need in the form of Mama Bear. Everyone knows what we need to do to conserve water and energy, but we often need to be reminded.
Just like a mom, the polar bear character leads by example with gentle but firm reminders to her family to live an eco-friendly lifestyle for sustainable living. Efficient and reusable products featured along with mindful daily habits.