With all the talk about Millennial this and Millennial that marketers might be ignoring a valuable demographic: Generation Z. Born between 1996 and 2010, Gen Zs grew up in an entirely digital world – “dial-up Inter-what??” – and they’re a totally unique breed of consumers.
Some major differences? They care less about bargains, they’re more entrepreneurial, and they have higher expectations than Millennials. They look to brands to guide their decisions. They also expect brands to be loyal to them, not the other way around.
Making up nearly 30% of the US population and contributing $44 billion to the economy, it’s clear that the “iGeneration” should be included in your content strategy. Which brings us to today’s Read – an eye-opening infographic about Gen Z’s digital behavior, like their trust in online personas vs. mainstream celebs and their #1, can’t-live-without social platform.
How will you keep up with these self-identified tech addicts?