Doritos has released the first ad shot in space.
The spot features four astronauts—aboard a SpaceX Dragon capsule during this summit’s Polaris Dawn mission—munching on a specially formulated version of Doritos mini Cool Ranch chips while in orbit.
The limited edition, “safe for space” Doritos will help raise funds for pediatric cancer research at St. Jude’s Children’s Hospital (in addition to a $500,000 donation from the brand).
Talk about launching a campaign.
