Sounds pretty ominous, doesn’t it?
Today’s Listen is taking us through the perils of ::dun dun dun:: technology-assisted strategy.
Now, that isn’t to say that strategic and analytical tools are bad—heck no. We just need to make sure, as content creators, marketers, and writers, that we’re using them appropriately.
So, let’s get to the bottom of it. Here’s what to expect in Copyblogger’s latest episode:
- (02:20) Two ways of thinking about strategy that can both mess you up
- (03:00) Ways in which content marketing makes “artists” and writers wince
- (03:15) The major turn off of “cynical, mass-produced content”
- (03:45) How to create content for a well-defined purpose and self-expression
- (04:10) The secret for creative people to use their craft in ways that aren’t mass producing content
- (04:40) What happens when content serves the strategy and technology before they serve the art
- (06:20) How technology companies create bad approximations of things human would be better at delivering
- (07:25) Using tech and strategy for the assist, not the creation
- (07:45) The idea that technology needs to serve people, not the other way around
- (08:15) The problem with serving SEO robots instead of serving your readers
- (09:00) How analytical and strategic tools can help us serve our audiences better
- (10:20) What companies can do to be smarter about how they’re using content strategy tech
- (12:50) What writers can do to be part of smarter content organizations