Have you heard of Duolingo? It’s the most downloaded education app in the world, with over 170 million users. (It’s also a Pittsburgh-based startup, so we’ve got a soft spot for it.) Basically, Duolingo is huge.
But, as you’d expect, you don’t build an incredibly popular app overnight.
Today’s Listen is going to give you a peek into Duolingo’s growth and marketing strategy. Gina Gotthilf, the VP of Growth & Marketing at Duolingo, talks about how they’ve built a huge app with a limited budget and not paying for advertising. Their user base has been built organically, but scientifically.