New research confirms that emojis need context. (Maiberger, T., Schindler, D. & Koschate-Fischer, 2023). Data shows that supplemental emojis garner more likes, retweets, clicks, and purchases.
What does this mean in practice?
Essentially, emojis enhance and illuminate the meaning of your message when added to a sentence, but it’s important not to literally replace words with emojis.
For example:
- The Daily Carnage is 😅
- The Daily Carnage is a life-saver 😅
Two entirely different vibes. 😅
