Here’s a phrase we haven’t talked about yet: psychographic marketing. Psychographics are kind of like demographics…but on steroids.
Demographics are the “who” of your customers. Psychographics are the “why” of them. Psychographics cover things like lifestyle, beliefs, interests, goals, fears, etc.
This stuff matters because the brands that have figured out the psychographics of their audiences are usually the companies that win in business. More often than not, a brand that you’re passionate about has figured out the psychographics of you.
If you can understand your audience’s psychographics, your blogs perform better, your ads will convert better, and your website traffic will increase. And really, what more could you want?
A few ways you can figure out the psychographics of your audience:
- A/B Testing. What kind of language resonates with your audience more?
- Social listening. Look at Facebook Groups, follow Twitter hashtags, sort through Reddit to understand the language your audience uses and what resonates with them.
- Product Reviews. Go to Amazon and look at the 3-star reviews of products similar to yours. 3-star reviews are best because they aren’t too positive or too negative.
- Ask your audience! A simple survey will do the trick.
- Dig through blog comments.
Pro-tip: Make a spreadsheet with every comment you see that relates to psychographics.
Today’s Read has a ton of awesome examples of brands who have figured out psychographics.