If you work in Google Ads (or let’s face it any form of digital advertising), you know unexplained changes in performance can happen a lot. And unfortunately, there are times where you just don’t have an answer or don’t know how to diagnose it.
On a positive note, Google recognized this was a thing, so they are working on a solution. Insert Explanations. This tool has been in the beta testing phase since last year, but it’s currently available for manual CPC or eCPC Search campaigns. Explanations will allow you to “view the most likely reasons for impression, click, and cost changes with the click of a button.”
Visit Google to learn more about this potential tool!
