When “Content is King”, as the saying goes, everyone wants a piece of the crown. Think the prom scene in Mean Girls when Cady breaks her crown and throws it to the audience. Or, wait, is it more like Cersei vs. Daenerys in Game of Thrones?
We’re referencing these for a reason — the indomitable force of streaming. And, really, it’s a little bit of both. At least when you have four massive companies that want a piece of the throne (see: digital streaming). It’s not so much a war, but four “Kings” building their own thrones. The result? Enough content for the world to binge shows and movies for one very, very long winter.
Okay, we’re done with that analogy, but that’s essentially the topic of today’s Listen from This Old Marketing Podcast.
Joe Pulizzi and Robert Rose give us the scoop on Facebook, Netflix, Disney, and Google, and their plans to distribute HELLA content. Plus, in-depth discussions about Quartz’s 90% renewal rate on branded content and how to turn audience development into a money machine.
If you need to catch up on some important marketing news, this one’s is for you. Tune in around 11:35 to get started, or jump to the timestamps below.
- (12:05) Facebook is launching a YouTube competitor called Watch, and how it takes the risk out of content-creation endeavor for many publishers.
- (17:45) Netflix enters the comic book biz by buying Millarworld — aka they have the rights to create maaaaad licensed content. As Netflix, Facebook, and Amazon buy rights to episodic content, more and more TV is going to be produced.
- (20:00) All Streaming Everything: Disney is pulling all movies from Netflix because they want to start their own streaming service. So watch Homeward Bound while you still can.
- (25:15) Google offered $30 billion to acquire Snapchat. Someone tell Snapchat to stop playing hard to get and just say yes.
- (31:05) How Quartz achieved a 90% renewal rate on branded content.
- (37:09) A pragmatic approach on how to turn audience development into profit.
Get learnt, y’all.