Toyota is bringing car-buying burdens to life in the form of pesky (yet subjectively adorable) monsters! Their latest ad is coming all way from New Zealand, but the woes expressed are definitely universal.
In the ad, we see various people on the verge of making that big car purchase—and on the verge of mental breakdowns. Beasts both big and small show up as anxieties and nagging emotions associated with car buying. For example, the “pressure to buy before it’s gone” is a noisy nuisance on the bus. The actors and monsters give this bit a healthy dose of humor, too.
But why has Toyota made car buying look so…monstrous? Well, the ad promotes their “Drive Happy Project,” which aims to take the angst out of purchasing a car. Beasts be gone!