Finding Influencers - Carney
The Daily Carnage

Finding Influencers

Influencer Marketing is one of the hottest buzzwords in marketing. Companies that try influencer marketing typically search for people who have the largest followings on social media. Sure, that’s not a bad approach, but it can actually be better.

You need to take a more scientific approach to finding influencers. Sometimes, the most influential people in a specific industry might only have a few thousand followers on any given social media platform. Just because they don’t have 100,000 followers doesn’t mean they aren’t influential.

Learn more in today’s Listen.


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