Influencer Marketing is one of the hottest buzzwords in marketing. Companies that try influencer marketing typically search for people who have the largest followings on social media. Sure, that’s not a bad approach, but it can actually be better.
You need to take a more scientific approach to finding influencers. Sometimes, the most influential people in a specific industry might only have a few thousand followers on any given social media platform. Just because they don’t have 100,000 followers doesn’t mean they aren’t influential.
Learn more in today’s Listen.