Augusto’s latest work for Sustainable Coastlines is trash.
For real. The indie agency worked with the sustainable organization to bring pollution into sobering focus.
In a parody series of nature posters, “Trash Species of Aotearoa New Zealand” features 21 types of trash, from the Quarter Flounder to the Socktopus.
Each was selected based on real litter intelligence data provided by the brand. Then, New Zealand wildlife artist Erin Forsyth got to work on the watercolors.
The campaign naturally lends itself to a public art exhibit and prints for sale.
“I think most of us have heard, and seen, the litter problem in this country, but it wasn’t until we saw the very humbling data that we realized how preventable things were,” Adam Thompson, executive creative director at Augusto, told AdAge. “By showing the visible impact through a much-loved piece of Kiwiana, we will hopefully motivate people to change how they treat their trash.”
