Fishy Business - Carney
The Daily Carnage

Fishy Business

If you’ve ever played Pictionary, you know it’s way more fun when you get the answer wrong. More laughs are had when someone is trying to draw a bicycle, and his/her teammates are yelling out, “PALM TREE! LAMP! ROLLERSKATES!”

A new ad campaign from Pictionary plays off of people getting it wrong by showing them living with their wrong guesses. For today’s Watch, we’ve got a guy wearing a fish as a necktie. The ad puts him in everyday situations—eating lunch, giving a presentation, at a party—while wearing the fish. Pretty safe to say that a necktie and a fish aren’t very similar, but when you’re in the heat of Pictionary, you never know what guesses you’re going to throw out there.

The ad finishes with the new tagline: Fun when you get it. More fun when you don’t. Something we wholeheartedly agree with.


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