The Uber Eats football conspiracy theory campaign continues.
No, we’re not talking about the NFL fixing the Chiefs win to get Taylor on TV. We’re talking about McConaughey’s idea that football was invented to make you hungry.
Among a slew of other teasers, the brand took over the Caesars Superdome—which will host the big game on February 9—by placing green banners over the stadium logo to read “Caesars Salad?”
The banners’ QR code directs people to the Uber Eats app, where they can order Martha Stewart’s Super Bowl Caesar Salad.
