Say goodbye to the days of toilet paper brands calling on bears and puppies to convey their softness. Hello angora bunnies, bouncy castles, dolphins, goldfish—wait.
Thanks to Droga5’s zany creative humor, Quilted Northern is taking toilet talk in a new direction. And, quite honestly, outshining their competitors’ bland ads.
Their latest batch of ads is based around a product insight: that it’s just really nice toilet paper. Each 15-second spot aims to highlight the craft and quality that goes into each product, with LOL-worthy examples and narration. There is a method to the madness though. For example, the dolphins are meant to represent strength and flexibility.
See what other toilet paper cliches are being flushed down the drain in today’s Watch.