To Focus or Not to Focus, The Marketer's Dilemma - Carney
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To Focus or Not to Focus, The Marketer’s Dilemma

Ever hear the saying “throw spaghetti at the wall and see what sticks?” You should approach your marketing in the same way.

Ever hear the saying “throw spaghetti at the wall and see what sticks?” Neil Patel and Eric Siu recommend that you approach your marketing in the same way. Nah, don’t actually throw pasta at the wall. They mean you should try stuff, see what works, and double down on that.

Marketing your business takes more than trying all the shiny, new toys just because everyone else is. In today’s Listen, Eric explains understanding your industry and the way your business works is key.

If you’re going after a bunch of tactics at once, choose 5 or 10 that make sense with what you’re selling. Then switch gears and give a hyperfocus to the one that gets results.

Circling back to Neil for a hot second. He shares this golden nugget, “Have laser focus, but the moment your growth rate starts slowing down and declining, that’s when you should consider expanding.”

Dang, that’s good advice because it’s going to happen—your growth rate in one area will slow down over time. When it does, it’s time to throw spaghetti at the wall again. Wash, rinse, repeat.

Short and sweet, Marketing School’s latest will definitely help you hit the reset button. Check out the show notes below and you know what to do if you wanna hear the whole thing.

  • (00:50) People have different concepts of how marketing works
  • (01:02) Your tactics all depend on what your business is, what its status is, etc.
  • (01:37) Pick a tactic that works best for you and focus all your energy on that
  • (01:55) Once that tactic is operating to its best abilities, add in other tactics
  • (02:24) Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that
  • (03:14) Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus
  • (04:10) Steve Jobs said that he is better at saying “no” than other people
  • (04:40) If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve

That’s about it! Told ya it was short. But still packed full.


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