Burger King UK’s new campaign, via BBH London, features real mums who chose a BK “Bundle of Joy” as their first post-birth meal.
The concept, which launched on September 26 (the day most UK babies are born), supports the brand’s “Foodfillment” platform, positioning BK as the HQ for food bliss.
The clever marketer will remember GrubHub’s “Special Delivery” campaign in the U.S. from August (the month most U.S. babies are born), which featured new moms ordering all the treats you can’t have while pregnant.
Does BK’s execution stack up to GrubHub’s?
