We love to point out the intense imagery of most fragrance ads (no, we’re still not over centaur Adam Driver for Burberry’s Hero). Subway took the rhetoric and vibe of a perfume ad for the scent of their bread. Their spokesperson of choice is none other than Tom Brady, the athlete with a strict diet. The bread is full of temptation and taboo to him, making the scent intoxicating.
We kind of love every dramatic second and bread puns. It’s the “but you don’t eat bread” whispered by the narrator that seals the deal for us.