Funner, California - Carney
The Daily Carnage

Funner, California

Ever been to Funner, California? It’s actually a real place, but only because one of our subscribers renamed it for their client. Why didn’t we think of that? (Yeah, we’re jealous.)

Let’s back up and get the full story, though.

The super creative team from i.d.e.a. were given the tough task of rebranding a casino. Rather than pumping out some awkward TV spots, they renamed the entire town AND made David Hasselhoff the mayor. The Hoff as the mayor? That’s where we want to live.

On top of that, they took real guest reviews and made them funner by turning them into mini-performances.

You just gotta watch these.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts