Google is putting the “ad” in “shade” with their latest spot teasing the release of the new Pixel smartphone.
That ain’t the only thing getting teeeeased in this 30-second ad.
In the wake of Apple’s iPhone X announcement — swiftly followed by mass public outcry ranging from face-recognition fear to “wtf happened to the iPhone 9?” to “ LOL, HOW much is it?” — Google took this opportunity to drag its competitor.
Given its timely release, subtle delivery, and the brilliant use of Big Pun’s ‘90s hit, “Still Not a Player”, the ad makes a statement in a great way. In a way that makes you think that, when your iPhone eventually 7 kicks the bucket, you won’t have to settle for the X or whatever the hell is next.
Here’s what we want to know: will they still make an “S” version? The iPhone XS?
…The iPhone Excess.