GA4 Introduces Benchmarking Data - Carney
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GA4 Introduces Benchmarking Data

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Thanks to an update, you can now compare your GA4 performance across key metrics with industry peers.

Google Analytics 4 introduces benchmarking data

If your property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings, you can:

  • View benchmarks, including your trendline, the median in your peer group, and the range in your peer group (25th to 75th percentile). Benchmarks are refreshed every 24 hours.
  • Customize a hyper-relevant peer group by selecting from various categories.
  • Compare a wide range of metrics, including acquisition, engagement, retention, and monetization.

Find out more at MarTech.

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