Whole-body deodorant brand Sure is sure getting fresh in their latest campaign in the UK.
In partnership with AMV BBDO, they’ve rolled out a giant, scented billboard in Camden—where you can literally stop and smell the “naughty bits.”
They’re encouraging passersby to get up close and personal with a giant butt (among other body parts) to test out their new product.
The 48-sheet billboard is scented with oils and is, as you might expect, inspiring some amusing public reactions.
