Part of the problem with writing exceptionally good content is that sometimes it requires you to know things that you have no knowledge of. Sure, you can do a ton of research and learn it, but you know what’s easier? Getting someone else in your company, who already has that knowledge, to write it for you.
Easier said than done though, right? Usually yes, but this time we’ve got the keys you need to get your entire company in on the content writing process.
Let’s get into it…
- Make it Easy For Them. You can’t just ask people to write a blog. You’ll get nothing back. Instead, do things to promote discussion within your company. Send out a company-wide email with a single question on a specific topic. Ask people to reply with 3-5 sentences by the end of the day. Take their responses and build a blog out of it. Example.
- Record Them. Some people are better at speaking than writing. If someone in your company says they hate writing, you can interview them and record their responses. Take their knowledge and write the blog yourself.
- Don’t Make Them Think. If someone wants to write, have a topic ready for them to write about. Sometimes people just don’t know what to write about and they don’t want to brainstorm themselves.
- Give Them Plenty of Time. Give your writers weeks of time to write their content. They have plenty of other work to do so work around their schedule when assigning a due date. But, definitely, assign a due date. Without deadlines, nothing gets done.
- Reward Them. This doesn’t have to be monetary (but it can be). IMPACT uses a platform called 7Geese to gives “badges” to content writers who get 300 shares or 1,000 views on a blog. There’s no money involved. Just recognition. At Carney, we’ve had success awarding points for different blogging milestones. At the end of each month, the person with the most points gets a gift card.
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