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You may have noticed that video content on LinkedIn is rapidly growing, so LinkedIn is sharing some practical tips to get you started:
- Short, engaging videos are key. The ideal length is between 30 seconds and 2 minutes.
- Start strong with a hook. Try asking a question, sharing a personal story, presenting a common problem your audience faces, or using eye-catching visuals.
Some best-in-class examples:
- Harry Lindfors uses an eye-catching illustration, delivers tips in 8 seconds, and ends with a strong visual CTA.
- Valerie Chapman opens with a bold statement, integrates a green screen effect for context, and keeps it under 70 seconds with a clear CTA.
What else is in store for LinkedIn video?
- Full-Screen vertical videos are now viewable on mobile & desktop.
- Videos will appear in search results for increased visibility.
- Nano learning courses from creators like AJ Eckstein and Roshanda Pratt will be dropping monthly.
Head to LinkedIn Guide to Creating for more.
