Turns out, when it comes to the best advice for Facebook ad campaigns, you gotta talk to Mailchimp instead of Zuckerberg.
Mailchimp is the world’s leading email marketing platform. 15 million customers, from small e-commerce shops to big online retailers, use their automated features to express themselves to the world.
Medium recently spoke with the experts on MailChimp’s Facebook Ad Campaigns, and their chat yielded indispensable advertising tips. They discussed how to effectively clarify ad goals, how to stay on brand within Facebook’s requirements, and, most importantly, how to best target your customers.