Time is our most valuable asset.
This sweet ad follows the perspective of a young boy who doesn’t understand all of the rules about time. Sometimes “it’s time” or the “last time” or “now is not the time.” Sometimes it moves at different speeds. He sees his parent navigate good and bad times. Volvo released this ad to announce its paternal leave policy so that all employees 24 weeks of paid parental so they to have more time to raise their families and make times count.