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Welcome emails reach every new user. They often have the highest open, click rates, and conversion potential. And we know that first interactions have a significant impact on user retention and outcomes.
So, how do you warm up your welcome? Here are some top-notch strategies:
- Calm sends two welcome emails offering a 40% discount to convert users.
- Fabulous offers a 30-day trial framed as a “personal 30-day pass” to attract users, adding value propositions and testimonials.
- myfitnesspal focuses on driving action, with all CTAs encouraging users to start tracking, regardless of premium status.
- Babbel combines a discount offer with an alternative CTA, like starting a free lesson.
- Rocket Money shows the number of subscriptions tied to the user’s bank account during onboarding to spark curiosity and engagement.
- Headway uses a personalized quiz to draw users in and introduce app features.
- Duolingo utilizes short, engaging “Welcome back” emails with personalized content like country flags and motivation to continue learning.
Key takeaways:
- Segment based on user status (free vs. paying).
- Focus on whether to push for a purchase or encourage completing core actions.
- Reiterate your product’s value proposition.
- Make the next steps easy and engaging, with a clear CTA above the fold.
- Use small personalization touches, but avoid overly complex customization.
Head to Retention.Blog to see welcome emails in action.
