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Google is rolling out a suite of new features to Performance Max that will make it easier to understand where your results are coming from and how to optimize across Google’s vast ad network.
Here’s what’s new in PMax reporting:
- Channel-level reporting (open beta). See how each Google channel (Search, YouTube, Discover, Display, Gmail, Maps, etc.) is performing, identify top-performing platforms, and optimize spend accordingly.
- Full search terms reporting. Now, you’ll get the same detailed query data available in Search campaigns. You can use this to create stronger text assets and apply negative keywords for better relevance and performance.
- Expanded asset-level metrics. Track clicks, cost, impressions, and more. This will give a clearer picture of what creative is working best and where to focus your content efforts.
- Channel distribution table. Get a detailed, downloadable report showing metrics by channel and ad format (e.g., Shopping, video).
- New diagnostic insights. This will automatically surface performance issues, like limited reach due to weak landing pages or missing store data, with suggestions to improve.
Check out the Google Ads & Commerce blog for more.
