The ability to stay up to date and react to the changing marketing world deserves to be a recognized skillset. Heck, we have Facebook over there changing its appearance once a month and moving things around, then there’s TikTok making all kinds of new trends. And don’t even get us started on Google’s ever changing algorithm.
So you can maintain your sanity, try out Google Alerts. Just put in a keyword or a topic and you’ll be alerted when new content comes up with the term you’re watching.
It’s a great way to follow the latest on certain subjects or jump on opportunities you may foresee in your niche.