Google Updates URL Parameter Best Practices

SEOs and Devs! Google has released new, consolidated best practices for URL parameter structure.

DO use standard encoding methods:

• Use equal signs (=) to separate parameter keys and values, and use ampersands (&) to separate different parameters.
  • https://example.com/category?category=dresses&sort=low-to-high&sid=789

DON’T use these parameter formats:

• Bracket and Colon Method:
  • https://example.com/category?[category:dresses][sort:price-low-to-high][sid:789]
• Comma Separation Method:
  • https://example.com/category?category,dresses,,sort,lowtohigh,,sid,789

Find out more at Google Search Central.

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