Google expects a certain level of trustworthiness before displaying your business offers to potential customers. Consider these four key areas of focus for building trust with customers:
Business Identity
- Use one official business name across the web.
- Share your unique story in an About Us page on your site.
- Link customers to your social media channels.
Transparency
- Provide clear, detailed policies regarding shipping, returns, and privacy.
- Be transparent about your business model and operations.
Online reputation
- Display reviews and testimonials about your products to help potential customers understand how to use your products or how other customers have used them.
- Display any relevant badges or seals of approval from third-party sources.
- Make sure customers know how to contact you or request product support.
- Promote blog content and share third-party content your business has been featured in.
Professional design
- Install an SSL certificate so customers know that their sensitive data is stored securely.
- Ensure that your site is accessible, easy to navigate, and free of broken links or unnecessary redirects.
- Avoid placeholders for text and images.
Check out Google’s full post for next steps.
