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Google has just released a cheat sheet of best practices for improving your Ad strength. Here are the highlights.
Best practices for text assets:
- Recommended # of headlines: 11
- Recommended # of long headlines: 2
- Recommended # of descriptions: 4
Best practices for image assets:
- 4 horizontal images at 1200 x 628 px
- 4 square images at 1200 x 1200 px
- 2 vertical images at 960 x 1200 px
Best practices for video assets:
- While you can add up to 5 videos across all types (vertical, horizontal, square), Google recommends using just 1 video asset.
Best practices for logo assets:
- Google recommends just 1 horizontal logo asset at 1200 x 300 px.
Take a quick look at Google Ads Help before going live.
