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Google’s VP and General Manager of Ads and Commerce, Vidhya Srinivasan, shared these top tips for your 2025 marketing agenda:
Embrace AI as a business essential.
- AI isn’t just an advantage—it’s a necessity for driving profitability.
- Companies leading in AI adoption saw ~60% higher revenue growth than those still in early stages.
- AI can help marketers do more with tighter budgets while meeting high business expectations.
Think beyond the traditional funnel.
- Consumers engage across multiple platforms and devices simultaneously.
- AI helps predict consumer behavior and enables brands to connect across search, video, and shopping moments.
- Use AI-powered campaigns to engage customers where they stream, scroll, search, and shop.
Prioritize privacy for data-driven success.
- Privacy-preserving technologies are crucial as first-party data remains essential.
- Features like trusted execution environments protect user data while enabling effective measurement.
Read the full post over at Think With Google.
