Pretty clear that Baskin-Robbins’ new digital ads are going after Gen Z. And even though we’re a heck of a lot older than their target audience, it still grabbed us. Their “Got Me Like” campaign perfectly mixed quirkiness, sass, and poppin’ dance moves.
Reveling in trending meme culture, the massive ice-cream parlor embraced weirdness with gif-friendly imagery, animations, and super bright colors. We. Are. Fully. Here. For. It. Plus, it helps that the commercial is also full of yummy delicious treats.
It gladly passes our test of being visually appealing and oh, so attention-grabbing. Try not to want Baskin Robbins now. We dare you. Just try!