Mug Root Beer has earned a bit of a cult following in recent history.
Now, they’re selling custom DNA kits to help fans find out if they “got that dawg” in them (results range from 30 to 110%).
The kit, which drops this Friday, comes with a can of Mug, a “dog drool” dropper, a test card, and a real canine DNA testing kit for funsies ($90 value!).
The campaign was kicked off by a genuinely hilarious social video, “Genes with Gene,” which riffs off of “Finding Your Roots.”
In a business-as-usual move by Mug, the first 200 to make the required Mug purchase through TikTok Shop will get free test kits.
