It’s… uh, not your average week. We’re getting election-spammed to max capacity, everyone’s on edge, and we’re not even sure we’ll know who POTUS will be by Friday.
Enter: POT-US: Cannabis Products for The People, the latest collection of weed strains from premium cannabis brand Cherry and the Special Group US agency.
The campaign features splashy social videos and digital executions that introduce “Dank Dough” to ease election anxiety and “Bernscotti” for a creative head high.
“With the cannabis market on the rise, we saw an opportunity to move past general themes like ‘helps with anxiety’ or ‘relieves stress’ and, with Cherry, design strains that speak directly to what people are feeling right now based on what’s happening in culture,” said Amy Ferguson, chief creative officer at Special US.
