Hagelchup - Carney
The Daily Carnage
Hagelchup Heinz

Hagelchup

Amsterdam-based creative agency GUT had one job: Make Heinz Ketchup more Dutch.

So they made friggin’ Heinz Ketchup sprinkles and called it Hagelchup, a play on the beloved Dutch sprinkles (Hagelslag) traditionally eaten on buttered bread.

Now the brand might actually have fighting chance against mayo on the Dutch snack “patatje met.”

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