LinkedIn ads. They’re expensive, but they also work. Story time: we just ran an ad for a client that burned through its budget in under a minute and resulted in a slew of new leads for their company. If that’s not the quickest return on ad spend ever, we don’t know what is.
Here’s what we want to know though: Have you ever given LinkedIn ads a shot? Their platform is slightly complex, but when done right, they pay off. With that in mind, tune into today’s Listen to find out the secrets of LinkedIn ads and get ready to tap into their incredible potential.
Tips & Timestamps:
- The different categories of LinkedIn ads (Sponsored InMail FTW) (3:45)
- The types of ads that work best on LinkedIn (7:46)
- How to target specific companies with your ads (10:10)
- How video plays into the future of LinkedIn (23:12)
- Virality on LinkedIn – it’s easier than any other platform! (27:27)
- The best time to post on LinkedIn (28:04)
- Initial cost per lead is higher, but the quality of those leads is likely better than any other platform (30:20)
