People in Chicago hate ketchup on their hot dogs. Being that we’re Pittsburghers (the home of Heinz), we take offense to this, and apparently so does Heinz. They decided to do something about it by creating Chicago Dog Sauce. Spoiler alert: Chicago Dog Sauce is just regular ol’ Heinz ketchup.
The team at Heinz tricked Chicagoans into eating ketchup on their dogs by giving out a bunch of dogs with “Dog Sauce” on it. The tasters’ reactions when they find out they’re eating ketchup are full of expletives. It’s our favorite Heinz ads since Don Draper’s no-ketchup ads (which Heinz is now actually using).