Transportation powered by sunlight and magnets might sound like a joke, but the team at Hyperloop Transportation Technologies want you to know that it is definitely not a joke.
Their newest (and only) ad starts as a eulogy to the Rust Belt. The Rust Belt, as the ad points out, was where transportation in America was born. The manufacturing in these cities built many of the planes, trains, and automobiles that transformed the country.
Once the industry in those cities fell apart, so did the cities. But, Hyperloop is here to revive the Rust Belt with their first segment, which they say will move people from Cleveland to Chicago in just 30 minutes.
This beautifully shot, narrated, and directed ad that starts as a eulogy ends with a promise: “Here lies the Rust Belt. Long live the Hyperloop Belt.”