Think outside the bun…wait, no that’s Taco Bell’s slogan. We meant to say, “Think outside the box.”
Sometimes, we think too hard about that box. You want to be the one who comes up with the next big thing. We get that. But, going back to basics can actually help you step out of that box.
Let’s hitch a ride in the DeLorean back to when you first took Marketing 101. It was all about communication then. Communication is and will forever be the main connection between people. It’s true, how we communicate has evolved. But nothing replaces the joys of genuine conversation.
So start genuinely conversating (is that a real word?) with your audience.
The crew at WordStream is dishing on the best messaging apps. If your goal is to create a stronger connection between your business and your customers, then ya gotta explore a messaging strategy. This level of marketing is untapped. So it’s the perfect time to play in the dirt and see what’s what.
- Slack – Build a community for potential partners and clients by simply creating a community where potential clients can contact you, you can better establish the bridge between your business and other businesses.
- Facebook Messenger – Boost participant engagement during events. You can use the chatbot to boost participant or customer engagement during events launched by your business.
- Kik – Target Gen Z. The oldest members of Gen Z are now 18. It might be time to start marketing to them. Kik is relatively new to the messaging app game, which is why its user base is much younger than other platforms: according to an update from Kik, the users on Kik are between the ages of 13 and 24. If you are running a brand that needs to target the younger generation in the US, Kik is your best bet.
Check out more tips and examples plus, explore other message apps like WhatsApp, Snapchat, and SMS.