Bloomberg Media’s new campaign, “The Contextualist,” reexamines familiar idioms in a modern context.
Directed by the acclaimed director of “The Brutalist,” Brady Corbet, the campaign marks his commercial debut and lends his cinematic sensibility to three 30-second spots.
Each ad explores idioms like “a bird in the hand” and “the price of tea in China,” reinterpreting them through a business lens to highlight Bloomberg’s global reporting.
Created by Wieden+Kennedy New York, the campaign spans connected TV, digital out-of-home, audio, and social channels across key markets like the U.S., UK, and Singapore.
