Time to take some notes from Netflix and start creating a binge-worthy series. Nah, we’re not talking about creating a TV show. We’re talking about a blog series.
Creating a set of blog posts that link together to fully cover a topic has literally (intentionally misusing that…sue us) a TON of benefits you probably haven’t given any thought to.
First of all, it allows you to dig deeper into a topic revealing your expertise in the subject. It also keeps your audience comin’ back for more. Heck, maybe they’ll even bookmark your series.
And don’t forget about the opportunities it gives you to use internal linking. That’ll encourage people to poke around your site a bit more rather than bouncing after one read.
There are two main approaches to series posts:
Type #1: Time-Limited Series of Posts. These are just a limited number of posts around one topic.
Problogger pulled this off with a series of five blog posts on how to create products for your audience.
This is a quick way to build out solid cornerstone content that can be repurposed into an ebook or course later.
Type #2: Ongoing, Regular Series of Posts. This type can run indefinitely, with standalone posts appearing between posts within the ongoing series.
Example: Tim Ferriss uses this approach with his weekly Five Bullet Friday.
So…like…where do you get ideas?
- Choose a topic that you have written about before but use the series to go more in-depth.
- Beginner-friendly topics can make a good introduction to your company. The posts themselves could all be on different topics, but you can link them together by having them aimed very much at beginners.
- Industry news is always low-hanging fruit for an ongoing series. Every week, you could do something like, “What You Need to Know About Industrial Design this Week.” Just spitballin’ here.
Plenty more from Problogger in this one. Dive in to get the full deets on exactly how to structure and interlink the posts in the series.
