It’s been one year since the ChatGPT explosion. The folks at It’s Nice That have surveyed hundreds of creative professionals about their use of and feelings toward AI. Here’s a quick overview:
- 83% have adopted AI into their workflow.
- 49% have used AI in the past week.
- 33% have used AI in the past 6 months.
- 56% are curious about AI.
- 41% are excited about the opportunities AI will bring.
- 36% believe AI’s capabilities are overhyped.
- 26% feel AI is a negative development for creativity.
- 55% of creatives that work at agencies and studios have used AI in the past week.
- 38% of solo artists have never used AI in their work.
- 27% of self-employed freelancers have never used AI in their work.
- 78% of strategists, 74% of digital artists, and 65% of advertising professionals use AI.
- 97% are learning AI through personal experimentation.
- Senior members of staff are using AI most frequently.
- Just 1% believe that AI-assisted work reaches the highest standards.
Dig into the results at It’s Nice That.
