People don’t buy what you do, they buy why you do it. That’s the central theme of today’s Watch from Simon Sinek. Simon is a leadership expert and someone we look up to when it comes to marketing and leadership.
In today’s Watch, Simon explains how all the best leaders at the best organizations think, act, and communicate. They do it in a way that is different from the way that “average” organizations communicate. Most leaders and organizations say what they do, then explain how they’re different, and expect a result. That’s backward, though. The best ones start with the why, then explain the how, and finish with the what.
Confused? Don’t be. Simon clearly explains that concept in this video.