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When we talk about interactions on social platforms, we’re not just referring to engagement metrics (likes, comments, shares). We’re talking about direct, intentional actions—sending a DM, tagging your brand in a post, or mentioning you in a comment.
These signals represent a user reaching out to your brand, not just passively reacting to your content.
Take a look at the average interactions per post by platform:
- TikTok interactions surged by 42% year-over-year, with an average of 300 interactions per post, making it the most engaging platform. Videos dominate interaction, outperforming carousels.
- Instagram interactions increased by 20% (162 interactions per post). Carousel posts perform best, keeping users engaged longer.
- LinkedIn also rose by 42% (61 interactions per post). Resource-driven content (e.g., reports, whitepapers) generates the highest interaction.
- Engagement on Facebook dropped by 47%, averaging only 28 interactions per post. Here, text-based status updates drive more engagement than videos or links.
- With just 18 interactions per post, X struggles to compete. Video posts receive the highest interactions, while static images lose traction.
Dig into Social Insider’s report for more.
