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The headlines are starting to warn of an ad-spend slowdown in 2025. But, based on Neil Patel’s survey of over 11k marketers, optimism seems to prevail.
Here’s how marketers plan to adjust (or not) in the next year:
SEO:
- 44% plan to increase budgets, believing SEO remains effective despite AI’s impact.
- 39% will maintain budgets, as it is consistently working.
- 17% will decrease due to algorithm concerns and AI-driven uncertainty.
Organic Social:
- 25% increasing budgets for brand awareness.
- 17% maintaining due to necessity and customer interaction benefits.
- 58% decreasing due to declining reach.
Content Creation:
- 63% increasing budgets to meet diverse format demands, human-led content preference, and podcast growth.
- 33% maintaining budgets for repurposing efficiency.
- 4% decreasing, leveraging AI to cut costs.
AI SEO:
- 97% investing in AI-focused SEO (e.g., ChatGPT).
- Only 1% decreasing, citing ineffective results.
Email Marketing:
- 28% increasing budgets to grow lists and adapt to algorithm changes.
- 59% maintaining due to effectiveness.
- 13% decreasing to save costs.
CRO/UX:
- 59% increasing budgets to counter rising ad costs and improve ROI.
Community Building:
- 81% increasing budgets to enhance human connections amid AI growth.
Take a look at the full scope from Neil Patel.
