How Marketers Can Prepare for SGE - Carney
The Daily Carnage

How Marketers Can Prepare for SGE

The Search Generative Experience (SGE) is an ambitious initiative by Google to provide AI-generated experiences and personalized, conversational answers to user queries—effectively transforming the way we interact with search results.

Based on our experience with SGE so far, here’s what marketers can expect:

  • Users will spend more time on the search result pages.
  • There will be less website traffic from informational queries.
  • Action-based queries will drive higher quality traffic to websites.
  • Impact will vary by vertical.

So, how can marketers prepare and refine SEO strategies to align with this new environment?

  1. Establish and build trust through an emphasis on real human experiences (E-E-A-T).
  2. Create hyper-personalized content to match user intent and behavior.
  3. Optimize for AI-generated answers, which will appear above other search results.
  4. Align your brand with individual expertise.

Read the Carney blog to get actionable next steps.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts